Audience Research and Initial Planning

The following results were collected using This online survey, a volunteer sample was obtained by asking members of social networking websites and forums within the target demographic to complete the survey.



A slightly larger proportion of our respondents were male however this plays to my advantage as males are the most likely demographic to watch the type of film we are producing.



All of the respondents were between the ages of 16-30 this also is beneficial as these two age groups are the most frequent cinema goers and are most like to be exposed to and consumer a media product such as our own.



Most of our audience will watch the entirity of the trailer but the access the other quarter it is adviseable to create a hook for them to captivate their attention as to watch the rest of it and see the release date.



Polling our audience has provided us with information that every particular aspect of the trailer is important to the audience other than the companies involved making the productions.



There is no specific preference within our audience for a particular type of movie thus creating a hybrid genre of action, comedy and superhero will allow us to access the largest audience demographic. Appealing to the largest audience possible ensures a greater amount of interest and maximises profits at the box office and within the long tail.



The following graph shows that our audience tends to prefer the more iconic superhero franchises such as batman and spiderman as out character is not established the next highest rated film is kick ass this supports the idea to create a hybrid genre to tap into the largest audience demographic.



This graph shows that the most of our audience will be interested in the main task but a small proportion will also be interested in the ancillary tasks.

Initial Planning

From our research we were able to generate an initial plan for our trailer, relying on both our own research and the above questioning of our target audience.