Micro
• Company names are used at the very start of the film as their products will have an existing fanbase, DC comics in particular which is a comic franchise established in 1943 and who's characters such as superman have become parts of pop culture, in this case it's their second most popular character Batman.
• Tracking shots are used to add to the speed of the editing they create a sense of tension.
• The number of edits and action within them increase as the trailer carries on until it reaches a climax this creates a hook making the audience want to see the movie, when the trailer dies down they are shown the release date as they are more receptive towards the film after being warmer up by the trailer.
• Voice-overs from the characters in the film are used to narrate the trailer it not only gives a brief summary of the story but creates another hook as the characters are well known from pop culture so the audience will begin to get used to these interpritations of them.
• From this narration the tagline "why so serious?" is derived, a staple of the Jokers character and his catchphrase for the film.
• Dark gritty colours are used, Particularly green, purple, brown, black are character indicative of batman and the joker.
Macro
• The film all takes place in Gotham city, however different elements of it are show to coincide with the progression of the film they are also used in juxtaposition with each other for example the Joker in prison and Harvey Dent at a upper class party balance the good and evil characters within the film with Batman playing a grey line down the middle.
Edits
• There are 69 edits in this trailer with the majority placed in the middle there are less at the start as it eases the audience into the action packed middle and the all importaint ending making them want more just like the chronological order of the actual film.
• Fades are used within the opening these are indicative of superhero movies often accompanied with valiant music they instill a sense of justice and vigilantism.
Genre
• Batman is a superhero action film it has a clear sense of good and evil within the film and the motives behind it. All the characters masquarade around in costumes adding a sense of identity to the archtype of their character. They also conceal the hero's true identity along with their flaws and are iconography of this genre.
• The fact batman has a better costume indicates he is the most powerful and central character Batmans costume is also his superpower as he is a mortal man this is unusual for the superhero genre and thus his costume must look a protective shell for his mortal self.
This still from the film shows the contrast between Batman and The Jokers costume. Batman has expensive high tech body armour this gives him an air of authority and power and also can be used as a symbol of cultural hegemony as batmans we assume batman is the good guy where The Joker is poor and in what appear to be second hand clothes. This represents cultural hegemony as we assume the rich and powerful are the heroes in society and the poor are villanous and are more likely to commit crime.
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