Trailer Research 3: Iron Maiden Flight 666

Micro Features
• The song aces high is used which is one of Iron Maiden’s lesser known songs this specifically tailors the film towards fans rather than those who have heard a few of the songs that received airplay. The song also ties strongly into the theme of the tour recorded, as it is their opening song from the tour and the album it is based around.

• “Everyone’s dream to be a Rockstar” is quite a poignant quote as most of the audience would like to live out this fantasy, the fact that Steve Harris the corner stone of Iron Maiden replies in a modest way creates a hook and makes the band seem like everyday people making you want to get to know them as characters.

• Yellow and Blue are heavily used in the trailer as they tie in both as colours yellow representing excitement and blue adding a sense of calm for balance but they also represent the bands 1984 album “Powerslave” in which the filming of a tour commemorating those years takes place.


The poster for the 1984 Iron Maiden Powerslave tour this film plays tribute to.


• The tagline “April 21 Maiden Day” is cleverly used as it suggests that the day is an event, this coincides with the special one day screening of the film and suggests to fans that this film is as significant as a concert on the same day would be.

Macro Features
• The trailer makes very effective use of locations as it is set over the world this instills a sense of exploration and an epic journey, it works very well appealing to the documentary element of the film and creates a hook, it also is quite interesting as most people only have an insight into the fans of their own countries and those who are not privy to the world of heavy metal will be surprised Iron Maiden have achieved such a following with little or no commercial play.

Number Of Edits
• 59 edits are used in this trailer this is due to firstly the length of the trailer which is a minute shorter than most conventional trailers this has either been done to save on advertising costs or because the target audience of Iron Maiden fans would be likely to see the movie if you showed them a 10 second clip with the words “Iron Maiden Movie, April 21st” written on it.

Genre
• Iron Maiden Flight 666 is a cross over of a documentary and a concert and is sometimes called a Rockumentary the film aims to appeal to the fan base of the artist in question who in the genre of metal are extremely loyal and are likely to see the movie.