• Opens with the Prodigy’s song stand up, this is used as The Prodigy are an act that appeal to various music fans making the majority of the audience feel at ease, it also connotes a heroic feeling with a innocent vibe.
• Closes with Jonna Jet Bad Reputation by Jonna Jet causes excitement and builds tension towards the end of the trailer creating a hook and making the audience want to see the film.
• The film is all set within New York a highly cinematographic city, one of the most filmed places in the world this adds a sense of familiarity to the production making it easier to introduce new characters.
• The tag line: “And with no power, comes no responsibility” Is a play on words of a famous line from spider man “with great power comes great responsibility.” This plays very well into the genre as the film acts as pastiche to superhero films.
• The film uses a comedy opening narrated by characters, this allows the audience to identify with the characters creating a hook, The fact the character is a teenager also allows easier identification with the target audience.
• Faster edits to cause excitement during the middle of the trailer, it also leaves an open ending drawing an audience to see the full film. A total of 139 edits are used in this trailer.
• The cocking of guns and gunfire connote the action contained within the film increasing excitement withing the viewer.
• The title used in several ways creating several memorable catchlines.
• A link to the films facebook page at end caters to the target audience which are teenagers and young adults.
• Comic book wipes, fades and cuts are used to connote the fact the film is based on a comic, the passage of time and to connote action.
• Bright comic like colours and high key lighting are used to highlight the joyful comic nature of the film however this is contrasted by low key lighting used in the fighting scenes.
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