Thursday, 7 April 2011

Evaluation - How did you use media technologies in the construction and research, planning and evaluations stages?

Media technologies have been used to great extents within all stages of our product specifically in the areas of construction, research, planning and evaluation.

Construction – This is obviously the most technology dependant area of the whole production, our media product was wholly reliant on technology in its construction involving the use of a handy cam on a tripod for the actual trailer and a stills camera for the ancillary tasks. All the edits of the film were created using Final Cut Studio, which was used to cut and order the individual clips of the film and also layering music over our production and Photoshop was used for the manipulation of images for the ancillary task layering images over each other, removing certain parts of pictures, resizing and recolouring images and the burn tool was also used to aid a grittier element to our logo.

Research – During our research websites such as the Internet Movie Database and YouTube were used to research similar products of ours both have user feedback systems which allowed us to gauge which movies which would be appropriate to use as an influence in our production. The internet also proved a resourceful tool in researching magazine covers and movie posters.

Planning – Technology was used extensively during our planning, it allowed us to organize and concentrate our efforts into two filming sessions which were effectively co-ordinated by myself. The use of Microsoft word to create things such as scripts, shot logs and call sheets ensured everyone was ready at the right place and the right time. The use of mobile phones allowed us to maximise this organization. The use of e-mail also allowed us to obtain the rights to use copyrighted music in our production.

Evaluation – Submitting our work to Web 2.0 has also allowed us to obtain user feedback of our possible audience, sharing it with over 600 Facebook friends, Web 2.0 has also allowed us to research similar trailers to our made by other A2 students and make a comparison.

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