Evaluation - What have you learned from your audience feedback?

Many things were learnt from audience feedback causing the creating of five edits showing a clear progression from the first edit to the fifth. The first obvious audience feedback was obtained in our questioning where it was proposed that we should create a hybrid action, comedy superhero film aimed at 14-30 year old males.
Through each edit a small sample group was consulted for feedback they made several critical evaluative points about each edit until the group was satisfied below are the findings:

Version One

• Title of movie should be changed as it was too obvious and didn’t fully represent the actual content of our trailer.
• Titles should be incorporated to make our production more structured towards to format of a trailer.
• Extra footage should be included more one line dialogues

Version Two

• The discussion of the plan in the middle should replace the long winded conversation at the start as it breaks continuity being placed in the middle of the film and the conversation at the start is not funny.
• A different title font should be used, the current one is too aggressive for that of good guys.
• Only one song should be used in the trailer to aid continuity the use of two songs almost divides it into two segments.
• Distributor and production companies names should be included.

Version Three

• Footage of antagonists should be included the fact only two characters are in this trailer fails to address the main narrative of the story about cleaning up the streets of crime.
• Trim down the clips where they are putting up the posters up making it faster.
• Include a different ending gag that is funnier.
• Change the review from the guardian to a publication your target audience would be likely to read.

Version Four

• Introduce one more antagonist into the plot to show the team are outnumbered and to unbalance the equilibrium of the story.
• Adjust audio levels within the trailer ensure music allows you to hear what the characters are saying and lower the levels of some of the shots with increased background noise as not to detract from the music.
As is evident in the clear progression of these edits all of these sufficient and relevant changes have been made to please our target audience.

Version Five

• Add fades at the beginning to give the trailer a more cinematic feel.
• Actually show the hero’s hitting an enemy.