The magazine cover was designed to mirror an issue of Empire Magazine as closely as possible, this was achieved by using the Empire logo masthead. It contains a price and a barcode along with a puff for a free poster. The Vigilante cover line is also supported a picture from the main film. A colour scheme of blue and orange was also chosen to match our initial research finding an overexposure of this combination in modern media. Different films were featured on the cover to appeal to what David Gauntlett described as the pick and mix reader they are films similar to ours , so if one of these perks the reader interest they are more likely to like the cover story and will read about films also topical news is featured to appeal to someone who is not interested to our film. However the people likely to read Empire are most likely to be a member of our target audience. The magazine also uses Zizecks theory of interpassivity making the user think that the magazine will be action packed the lack of costumes and not being able to see the protagonists full face creates a sense of mystery making the user want to read the magazine to find out what our film is about, these also play into the ideas of barthes relay theory, relaying a message of action, mystery and comedy with the facial expressions involved.
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