Evaluation - How effective is the combination of your main product and ancillary texts?

The combination of the ancillary tasks and the main product are designed to work in conjunction with each other whilst being a strong standalone product, they all share the same typeface of our logo and the two main characters, and however they have individual differences:

Our trailer has and two ancillary tasks’ all try to hook the audience in different ways this was a conscious idea from our audience research as the majority of the audience would only want to see a film because of the trailer however a quarter said a poster or magazine cover would attract them to see the movie.

To do this we created three different hooks with each, the trailer via increasing the speed to grab the audience’s attention and then unloading the films titles and release date on them after the trailer this is done as a method of teasing your audience and is likely to want to make them see the whole film.

Our magazine on the other hand utilizes the contrasting colours of blue and orange that are over-saturating used in modern media advertising as previously stated in this blog, these colours have been shown to appeal to the widest audience, although not consistent with the colour scheme of the rest of the production this method was successful for the blockbuster the dark night with a drastically different magazine cover in comparison to the poster.



The obvious contrast in the Dark Knights advertising.

The poster however uses a drastically different colour scheme of red and black to create a sense of mystery creating an aesthetic hook, however it features the same typeface and characters to carry continuity over our franchise.